The Association of Fundraising Professionals Conference 2025
Event branding, print collateral, pattern-making, infographics, packaging, social media, emails, Wordpress, and banner ads.
Problem: The DonorPerfect trade show booth needed a refresh for the Association for Fundraising Professionals in Seattle that would inform the rest of the event branding.
Role: Lead Designer, Design Manager: Amanda Foran
Solution: Representative of the new lights in the booth and reflective of the momentum DonorPerfect creates for companies, I storyboarded, illustrated, and animated the monoline illustrations that played on TVs on the booth.
Problem: The marketing team wanted to address the different models of fundraising that prospects engage with, and provide tangible information for the audience at AFP to take away.
Role: Lead Designer, Design Manager: Amanda Foran
Solution: Four different icons, infographics, and patterns were designed to help visualize the different ways donors approach nonprofits.
The Donor Engagement Funnel, Pyramid, Loop, and Network were created and expanded upon to create a memorable experience at AFP.
Then, the models were expanded to becoming a fundraiser's game, and to commemorate peoples' experience at AFP, printed and handed out.
Blogs and emails promoting Donor Engagement models.
An animation highlighting product features of DonorPerfect that played on TVs at AFP ICON 2025.
The SDR Bot
UX Design
Problem: The Sales Development Representatives needed to email their constituents in a time-efficient manner using Chat-GPT.
Role: UX Designer, Design Manager: Amanda Foran
Screens for the internal program DonorPerfect will be utilizing by integrating Chat-GPT into the internal workflow of Sales Development Representatives.
These were the original screens after the Design Manager had met with our Development team to plan out wireframes and needed stages.