Challenge:
After wild success in Santa Fe and in Las Vegas, Meow Wolf opened their third location, Convergence Station, in Denver, Colorado. They needed products that could memorialize their audience’s visit to the newest attraction and become iconic on their own. Merchandise is a huge driver for Meow Wolf, and representing the Cathedral would be a draw for both new visitors and those returning to the Meow Wolf Multiverse.
Creative Direction: Luke Dorman
Challenge:
To properly staff the opening of the Denver location, branding for their first hiring event was needed, complete with signage to decorate the Mile High Empower Field.
Solution: Simple illustrations were used to maintain legibility and not interfere with the type, in a sign that was printed large, and to keep with Meow Wolf's playful identity.
