Samba is an artisanal liquor hailing from Brazil that is made from fermented acai berries. During the celebration of carnival, huge organized parades are lead by samba schools. With this alcohol, I wanted to capture the flamboyant nature of carnaval in a subtle way by bringing the festival to life through hand lettering and multicolored confetti.
Art Direction from Paul Sheriff
A rough scratchboard of typographic solutions and some hand selected moodboards.