Challenge:
Unite America’s Invest in Democracy Summit was a key opportunity to bring together people invested in the organizations’ success to raise funds for their annual campaign. Unite America needed branding for this in-person event that would appeal to their stakeholders and represent their nonpartisan mission.
Solution:
I decided to take a photographic approach to this year’s branding to manipulate the Tetons to divide—to speak to the man-made political divide we currently live in.
The event booklet, above, was the first project that informed the invitation, name-tags, and print collateral that followed.
Various pieces of collateral were designed in the form of print, and digital for presentation purposes.
A multipurpose logo was designed to feature in a sizzle reel, and function as a trophy that could be 3d printed on a small budget. The minimal design allows for it to be printed on a budget, and the three pillars represent the three branches of government. This award was for a politician dedicated to nonpartisan structural reform, although the project was killed.